The Mastercraft story

Mastercraft was the brainchild of Murray Belz, a Chief’s supporter with an eye for design, a tonne of ideas and a passion for excellence.

In 1985 Murray opened Mastercraft Kitchens in Tauranga. Then in 1989, he established a licensee group of kitchen design and manufacture businesses, bringing together the ‘best of the best’ in the industry. A group that would become synonymous with trust, excellence, and outstanding design.

Fast forward to the present, Mastercraft Services NZ Ltd has a National Support Office supporting a nationwide base of 29 Kitchen Licensees and 30 Electrical Licensees (with the Mastercraft Plumbing group currently under construction!)


Our Mission

The Mastercraft Mission is to be New Zealand's most trusted Electrical brand.

This is underpinned by our core Values:

We are mutual - in all our relationships

What does it mean to be mutual? Everybody wins.

Relationships are paramount, so whether it’s with our customers, supply partners, building partners, our licensee locations or the National Support Office, everyone should enjoy a collaborative and mutually beneficial experience.

We are passionate - we're in boots and all!

As the saying goes... “birds of a feather fly together,” and we have attracted dedicated people who are full of passion and ideas to the Mastercraft family. The result is a dynamic, inspired group who are constantly striving to deliver the best for their customers.

We are grounded - we're down to earth

A New Zealand-owned business with kiwi values at the core.

We like to think of this as ‘being national but acting local.’ There’s no ‘highfalutin corporate speak’ that might come with such a large organisation. Whether you’re stepping into one of our showrooms or engaging with our support office, you will find people who make you feel welcome and looked after - no matter whether it’s a small project or a sprawling estate. (We reckon it’s not the size of your budget that counts, it’s how you use it!)

We are reliable - we do what we say.

This is critical to the reputation of our brand, and Murray takes this one personally.

Most of our work is in kitchen design and manufacture, but this often spills into the rest of the home. Our homes are our havens, and these are important functional spaces where you want to have a trusted team of people behind you. Our Mastercraft creed is “we do what we say we’re going to do, and we do it well.'

Get your project underway. Contact us today.

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